Depending on the type of business you are in, you may or may not need search engine optimization. However, before we determine that you do not need search engine optimization for your business, let make sure we are talking about the same thing. There are two different types of search engine optimization. There is on page search engine optimization and off page search engine optimization. You may not need on page search engine optimization, but there is no reason not to have it – it is so incredibly easy, you should simple just do it. You only have something to gain by including it. It is really so simple and you can still rank on on page SEO alone (it is 5/31/2020 – RIP George Floyd/Coronavirus/Cuomo/Trump…great times). You will nearly ALWAYS need off page SEO. The good news is, just do both and neither has to cost you all that much. Want success in your niche? All you have to do for successful search engine optimization for dentistry, home care, healthcare, retail, restaurants, etc. is the following.